SEO & AEO for B2B Software and Fintech Teams
I help software and fintech companies get found in Google search and cited across AI models through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Fixed scope projects from $200, senior execution, and zero forced retainers.
Case study: How I built Hillz Exquisites' SEO strategy from scratch and secured the #1 organic ranking →Proof, Before You Book
From local businesses to SaaS and B2B brands, my work combines search strategy, content, and on page optimization to improve organic visibility and support business growth.
40% increase in content visibility at Embarque, measured in Search Console over 6 months
Keyword research, competitor analysis, content strategy, and on page optimization across SaaS, fintech, and B2B accounts at Embarque.
Top Google Rankings
For Hillz Exquisites, we optimized the website around relevant local search terms and earned top organic positions for searches including "where to rent a car in Lekki" and "how to rent a car in Lekki."
Technical SEO Health Score
Hillz Exquisites reached a 100/100 Ahrefs Site Audit Health Score during the project, alongside improvements to the site's technical and on page SEO foundation.
Experience Across SEO Teams and Client Projects
Direct contributions across in house search teams, high growth fintech platforms, and private client engagements.
Embarque
In house SEO writer and strategist contributing to organic visibility growth across SaaS, fintech, and B2B accounts, measured in Search Console.
Hillz Exquisites
End to end search optimization, technical remediation, and keyword mapping earning page 1 Google rankings for commercial search terms.
Oystr Finance
Organic acquisition and search positioning strategy designed for fintech buyers and alternative credit data infrastructure.
Reviews
Read firsthand accounts from company directors and former team leaders who have collaborated closely with me.
“I had the pleasure of working with Jane at Embarque, where she began her journey as an SEO Writer and later grew into the role of SEO Strategist. Jane consistently produced well researched, high quality content and was dedicated to delivering her best work. I highly recommend Jane to any organization looking for a dedicated professional with a strong work ethic, exceptional writing skills, and the determination to continuously grow.”
“Jane’s sense of ownership is astounding. She enjoys/gets satisfaction from seeing things she handles, grow. For Hillz Exquisites, she ensured that the site was ranked properly, she collaborated with the web developer to ensure that the site embodies the owner’s vision. She is a very amazing person who has a really great eye for detail. She went ahead to search and create articles that ensured that the business became popular. For a brief period she also even handled some managerial roles. Jane is like the missing piece of your puzzle.”
“I had the opportunity to work with Jane at an SEO agency, where I got to review her content and her SEO strategies. She's a good writer who understands SEO and, more importantly, takes feedback well and is always willing to learn and improve. I can confidently say she knows her craft, and I'd happily recommend her to anyone looking for reliable SEO services.”
“I had the pleasure of working with Jane Augustine for several years as a fellow content writer and collaborating with her on some projects. She's talented, creative, dependable, and has an excellent work ethic. She is committed to delivering quality work, pays attention to detail, and is always a great team player. Working with her was a genuinely positive experience, and I would gladly recommend her to any team or organisation.”
SEO Services Built Around Your Search Priorities
I offer SEO services for different stages of organic search growth, from diagnosing technical problems to planning content and improving how important pages perform in search.
Choose a focused project or explore ongoing support based on your website's needs.
Monthly Search & AEO Partnerships
Dedicated execution for growing software and fintech teams. High cadence content, technical roadmap, and Answer Engine Optimization.
Search Foundation
Mid Tier GrowthA B2B software or fintech team with a live site, some organic traction, and no in house SEO
- ✓ One technical audit per quarter, ongoing technical fixes
- ✓ Keyword research and mapping for one product line
- ✓ Four content briefs per month, two published pieces per month
- ✓ Internal linking, GA4 and Search Console reporting
- ✓ AEO Track: Entity and schema cleanup, two AI citation checks monthly, FAQPage schema
Search + AEO Growth
RecommendedA funded software or fintech company where search is a named growth channel, or a team replacing an underperforming agency
- ✓ Everything in Foundation, covering two product lines
- ✓ Eight content briefs per month, four published pieces per month
- ✓ Quarterly authority and link plan with outreach targets
- ✓ Landing page and conversion optimisation, competitor visibility tracking
- ✓ AEO Track: AI citation tracking across ChatGPT, Perplexity and AI Overviews
Custom Modular Sprint
Flexible ScopeSeed and growth teams wanting to start with a focused diagnostic audit, keyword map, or custom combination of single services.
- ✓ Book any standalone audit, strategy, content, or link building module
- ✓ Combine multiple modules into a custom booking package
- ✓ Published fixed pricing with clear turnaround timelines
- ✓ Direct execution by Jane Augustine with zero retainer lock in
Ready to Explore Full Scopes or Build Your Custom SEO Plan?
To select individual modular services, bundle a tailored engagement, or book your strategic consultation, head over to our services page.
How It Works
SEO, AEO, and search strategy built around your business. We combine SEO, Answer Engine Optimization (AEO), content, and technical execution to help your brand get discovered in Google Search and become more visible in AI powered answers.
We understand your business first.
We assess your website, audience, competitors, search landscape, and goals to find the opportunities worth pursuing.
We build your SEO & AEO roadmap.
We turn our findings into a prioritized strategy across technical SEO, keyword research, search intent, content, entity visibility, and AI search opportunities.
We put the strategy into action.
From technical fixes and SEO content to on page optimization, internal linking, local SEO, and link building, we execute the work needed to strengthen your search visibility.
Jane stays directly involved.
You don't get passed between layers of account managers.
Jane Augustine remains directly involved in your strategy, priorities, and campaign direction, with specialist support where execution requires it.
I report clearly and continuously adapt.
Monthly for projects and weekly for partnerships, you receive a clear one page report covering what changed, performance trends, and next priorities. As search and AI models shift, I adapt the strategy and keep building on what delivers business results.
Start with the Smallest Thing That Helps
Most people begin with a $200 audit. If that is the wrong starting point, we will find out on the call.