We Build Businesses Using SEO & AEO Growth Hacks.
Jane Augustine is a result-led SEO agency helping businesses build stronger organic visibility through SEO strategy, content, technical SEO, and Answer Engine Optimization (AEO).
We work with growing businesses and existing marketing teams that need thoughtful search strategy, hands-on execution, or focused SEO support without unnecessary traditional agency layers.
We Believe…
Search should drive more than rankings.
SEO should help a business become easier to find, understand, trust, and choose.
That means looking beyond individual keywords and traffic numbers. We connect search demand to the business behind it, then build the strategy, content, technical foundation, and execution needed to turn that opportunity into meaningful organic visibility.
Search is also changing.
People increasingly discover information through AI-powered search and answer engines alongside traditional Google searches, so we consider both SEO and AEO when building a search strategy.
What We Do
We bring strategy, content, and technical execution together instead of treating them as separate parts of SEO.
SEO Strategy
Build a search roadmap around your business, audience, competitors, existing visibility, and growth goals.
Keyword Research & Mapping
Identify valuable search opportunities, understand search intent, and map keywords to the pages that should capture them.
SEO Content Strategy & Writing
Create search-focused content that satisfies intent, demonstrates expertise, and supports business goals without losing the human reader.
Technical SEO
Identify and address issues affecting crawlability, indexation, site architecture, internal linking, structured data, performance, and search visibility.
Website SEO Implementation
Take recommendations beyond the audit and put them into practice across the live website.
AEO & AI Search Optimization
Structure content and website information so search engines and AI-powered answer systems can better understand and retrieve the information your business provides.
Local SEO
Help local and service-area businesses improve visibility across relevant local searches and Google Business Profile results.
Link Building
Build relevant authority through deliberate outreach, prospecting, and relationship-driven link acquisition.
Meet the Lead Director
Jane Augustine is the Lead Director and SEO Strategist behind the agency.
Jane's career began with creative and content writing, but her interest gradually moved deeper into the mechanics behind visibility: why people search, what they search for, how search engines interpret information, and what makes content useful enough to earn attention.
She went on to work as a freelance SEO writer and strategist across different businesses and industries, before working in-house at Embarque, where she worked across SEO content and strategy for brands in SaaS, technology, health, fintech, and other sectors.
Her experience also spans management, operations, and HR, which shaped how she approaches projects, communication, people, systems, and execution.
That combination is part of what defines our values today.
Jane Augustine
Lead Director and SEO Strategist
Why This Works, You Get.
Direct Director Oversight
Every SEO diagnosis, strategy, and core roadmap is personally overseen by our Lead Director, keeping strategic decisions close to execution.
Industry Experience
5+ years of SEO and content experience across SaaS, fintech, health, ecommerce, technology, B2B, and service businesses.
Strategy and Execution Stay Connected
Keyword research, content strategy, technical SEO, AEO, and implementation work together rather than living in separate silos.
Scalable Technical Execution
Where required, technical work can extend from site-speed and on-page improvements to broader website and CMS implementation.
Transparent Reporting
We provide weekly reporting focused on meaningful SEO progress, what has changed, what we're learning, and what happens next rather than vanity metrics for the sake of filling a dashboard.
Modular Freedom
Choose the SEO services you actually need instead of committing to a bloated retainer full of work that isn't relevant to your business.
Content Quality
Experienced writers and subject-matter expertise keep content accurate, useful, and aligned with your brand voice, with AI supporting the workflow rather than replacing editorial judgment.
Technical Rigor
We consider everything from site architecture, internal linking, and structured data to technical issues affecting crawlability and indexation.
Direct Communication
You work directly with the people involved in the strategy and execution, without unnecessary account-management layers.
The Modular Agency Advantage
The modular agency model solves the same SEO problem differently.
Your budget goes into SEO, not layers of overhead.
Traditional agency structures can spread project budgets across account management and administrative layers. Our leaner model puts more of your investment into strategy, content, technical SEO, AEO, and execution.
Buy the SEO services you actually need.
You don't have to commit to a large retainer just to access specialist SEO support. Start with the work that addresses your current priorities and expand the engagement when your business needs it.
Bring us into your existing team.
Already have marketers, writers, developers, product people, or a growth team? We can work alongside them for a focused SEO sprint, technical fix, content project, website launch, SEO implementation, or ongoing specialist support.
Scale the engagement as the need changes.
Your SEO needs at month one may not be your SEO needs six months later. Our modular model lets the engagement change with the business instead of locking you into services you no longer need.
Who We Partner With
We work with businesses across SaaS, fintech, health, ecommerce, technology, B2B, automotive, and service industries, but industry alone doesn't determine whether we're a good fit.
We're particularly suited to businesses and teams that have something worth building, understand that organic search takes time, value thoughtful work, and want SEO to connect to actual business goals.
That might be a growing company looking for an external SEO partner, an established business that needs to strengthen its organic visibility, or a marketing team that already has writers and developers but needs specialist SEO strategy and execution.
We can also step into an existing team for a focused sprint or specific SEO problem rather than taking over the entire operation.
Most importantly, we work best with people who understand that good SEO requires patience, clear communication, mutual respect, and room for the work to be done properly.
Our Values
Evidence over assumptions.
Recommendations should have a reason behind them. Research, search data, business context, performance, and experience inform the decisions we make.
Execution over endless strategy.
An SEO strategy sitting in a document doesn't improve a website. We help turn recommendations into actual changes.
Progress over vanity.
Rankings and traffic can matter, but we care about what that visibility means for the business behind it.
Adaptation over autopilot.
Search changes. Algorithms change. Businesses change. When the evidence tells us the strategy needs to change, we change with it.
Patience with accountability.
Organic SEO takes time. We won't promise overnight rankings, but we also don't use “SEO takes time” as an excuse for silence or a lack of progress. We keep working, reporting weekly, learning from what we see, and adjusting the strategy when the evidence calls for it.
People over unnecessary hierarchy.
Clients deserve direct communication, and the people doing the work deserve respect. Good SEO shouldn't require treating either side like a number.
Let's Build Search That Works
Whether you need an SEO strategy, focused sprint, technical SEO, SEO content, AEO, website implementation, or an experienced search partner to work alongside your existing team, we'll start with what your business actually needs.