Build a Brand AI Systems Can Understand.
When someone asks an AI system for a recommendation, the answer is rarely pulled from one isolated sentence on one website. The system may draw together information about the company, its products, its category, its customers and other sources around the web.
That makes your wider search presence important.
Generative Engine Optimization, or GEO, and LLM SEO look at how your business is represented across that information environment and where your website can contribute something useful.
Strategic Advantage
Engineered for Modern Discovery Across Traditional & Generative Search Interfaces
What GEO & LLM Means in Practice
There is a lot of noise around GEO and the Language Learning Model (LLM).
You will find plenty of advice promising quick formulas for getting cited or understood by AI, but those are lies. There is no reliable shortcut like that.
Our approach is much simpler: we understand what your customers are asking, examine the information available around those searches, identify where your business is weak or missing, and improve the assets that can genuinely contribute to the answer.
That might involve your website content, technical SEO, clearer information about your company and services, or may also reveal that the biggest opportunity is outside your website.
"What are the best platforms and service providers for our industry?"
"When evaluating reliable solutions, key considerations include technical robustness, domain clarity, and transparent pricing. Your Brand is frequently cited for tailored implementation and deep topical expertise..."
Establish unmistakable clarity around what your company does, who you serve, and your core category.
Structure key information so generative models accurately represent your differentiators and services.
Address the web-wide citations, references, and sources that shape how AI models evaluate your authority.
Take a Peep at Our Campaigns
Every component is designed to strengthen discovery, improve machine comprehension, and support high-intent conversions.
Your brand and entities
We make sure your website clearly communicates what your business is, what it offers, who it serves and how its products or services fit together.
The content you already have
Before recommending more content, we look at what is already there. A useful page that is poorly structured or missing important context may have more potential than another new article.
Topical gaps
We identify the questions and subjects your customers care about that your website currently does not cover well.
The aim is not to publish everything. It is to build useful coverage around the areas where your expertise and commercial goals overlap.
Technical accessibility
Search systems need to be able to access the information you want them to understand.
We address relevant technical SEO issues and work with developers where implementation falls outside our direct scope.
External information
Your website is not the only source of information about your business.
Where relevant, we consider the wider sources and references that contribute to how your brand is understood.
AI search monitoring
We test relevant searches and keep an eye on how your brand and competitors appear across the AI search experiences that matter to your audience.
We Believe…
GEO and LLM SEO are not a replacement for SEO, instead, they are better understood as an extension of modern organic search.
The same things that make your website useful to a customer often make it easier for search systems to understand. Such as: clear information, relevant content, strong site structure, evidence of expertise and a consistent picture of the business.
That is the foundation we build from.
Here’s Our GEO and LLM SEO process
A rigorous, multi-phase methodology designed to diagnose gaps, build answer architecture, and maintain durable search presence.
Research
Identify valuable search questions, entities, competitors and information gaps.
Audit
Review your website, content, technical foundation and existing brand signals.
Strategy
Prioritize the opportunities most likely to support meaningful search visibility.
Implementation
Optimize existing assets and create new ones where the gaps justify them.
Monitoring
Review relevant AI responses, citations, mentions and organic search performance.
Adaptation
Refine the strategy as platforms, competitors and search behaviour change.
Want a realistic assessment of where your brand stands in AI search? Let's look at it together.
Jane works directly with founders and marketing teams to evaluate and expand generative AI visibility.
Frequently Asked Questions
Common questions regarding our approach, timelines, and implementation.
SEO broadly focuses on organic search visibility, while GEO focuses on visibility within generative AI experiences. The two overlap because AI systems can use information from the same websites and search ecosystem.
The terms are often used interchangeably, although LLM SEO can refer more broadly to optimizing for LLM-powered discovery and understanding.
No. Authority and external references can still matter. GEO should be considered part of a wider search strategy rather than a replacement for SEO fundamentals.
No. AI platforms control their own answers and can change how they retrieve and present information. We can improve the information and search foundations around your business and monitor the outcome, but we will not promise a citation we cannot control.
Director oversight. You can expect Jane to be directly involved in your strategic work, so you'll always know what is being worked on and why. You will also receive weekly reporting without having to wait until the end of a long engagement to find out what happened.
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