Keyword Research & Mapping
Good keyword research connects what people search for with what your business actually sells, then turns those opportunities into a website structure your content can work within.
We research the search landscape, identify commercially relevant opportunities, understand the intent behind them, and map the right terms to the right pages.
30-minute discovery call • 100% free • Zero obligation
What We Research
Every deliverable is crafted specifically for your website architecture, market niche, and organic pipeline goals. No generic checklist fluff.
Search intent analysis
Commercial and informational keywords
Search demand and volume trends
Keyword difficulty and competition analysis
Competitor ranking gap analysis
SERP features and search-result patterns
Related searches and topic variations
Existing website ranking opportunities
Content and thematic gaps
Page-level mapping opportunities
Geographic search intent where relevant
From keywords to pages
A keyword list on its own doesn't tell your team what to do next, but keyword mapping would, because it connects each priority opportunity to a specific page or content type.
That mapping clearly reveals:
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Pages you should create to capture unmet demand
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Existing pages that need content and technical optimization
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Cannibalized content that should be consolidated
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Broad topics that deserve supporting educational articles
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Keywords that shouldn't have separate pages
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Valuable opportunities competitors are currently capturing
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Gaps between what people search and what your website offers
Search intent comes first
Two keywords can look similar and require completely different pages.
Someone searching for 'technical SEO audit' is looking for a service. Someone searching 'how to perform a technical SEO audit' is looking for information.
Treating both searches as the same opportunity produces pages that satisfy neither intent particularly well.
Our research looks deeply at why someone is searching, not just how many people search.
Who needs keyword research?
This service is essential for:
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New websites building their organic SEO foundation from scratch
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Businesses rebuilding, redesigning, or restructuring a website
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Companies kicking off an active SEO content production schedule
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Existing websites with scattered, duplicate, or outdated content
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Teams unsure which pages should target which specific queries
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Businesses entering a new market or service category
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Brands that want a clear, prioritized content roadmap
How We Work Together
A structured, transparent consulting workflow designed for speed, precision, and measurable business impact.
Discovery & Diagnostic
We begin with a focused chemistry call to examine your market positioning, current technical stack, and organic search bottlenecks.
Deep-Dive Execution
Jane personally conducts the analysis, audits, strategy, or implementation. Every recommendation is bespoke to your business, with zero junior delegation.
Walkthrough & Action
You receive clean, executive deliverables accompanied by a 1-on-1 walkthrough session to ensure swift, confident execution.
Direct Senior Advisory
No junior account managers. You work 1-on-1 directly with Jane on strategy and deliverables.
Traditional + AI Engine Ready
Optimized for Google & Bing indexation, plus LLM citation across ChatGPT, Perplexity, and Gemini.
Engineered for Revenue
We optimize for high-intent queries that convert into demo requests, leads, and paying customers.
Often Paired with Keyword Research & Mapping
Don't know what your website should rank for?
Let's map the search opportunities to the pages your business actually needs.
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