Frequently Asked Questions

SEO, or search engine optimization, is the process of improving a website so that it can appear more prominently when people search for relevant products, services, problems, or information on search engines.

For businesses, SEO can help attract people who are already looking for what you offer, turning relevant organic search visibility into website visits, enquiries, leads, and sales.

SEO does not have a universal timeline. Results depend on factors such as your website's existing authority, technical health, competition, search demand, content quality, target keywords, and how quickly recommended changes are implemented.

Some technical and on-page improvements can show movement relatively quickly, while competitive keywords and broader organic growth generally require sustained work.

SEO pricing depends on the type and amount of work required.

At Jane Augustine, services can be purchased individually rather than requiring every business to commit to a large SEO retainer. Current services include technical SEO audits, keyword research and mapping, content strategy, SEO content writing, website SEO integration, link building, Google Business Profile optimization, and custom website creation.

Start by identifying what is preventing your website from performing in organic search.

A website with technical problems may need a technical SEO audit. A business without a clear search strategy may need keyword research and mapping or content strategy. A site with strong opportunities but insufficient content may need SEO content writing, while an established site may need link building or ongoing SEO execution.

If you aren't sure where the problem is, a Chemistry Call can help identify the appropriate starting point.

Some SEO tasks can be handled internally, particularly when a business has the time, expertise, and resources to research, implement, monitor, and continuously improve its SEO.

An SEO specialist or agency becomes useful when you need deeper technical expertise, strategic direction, consistent content production, link acquisition, implementation support, or an external team to manage the work.

A technical SEO audit examines the technical elements of a website that affect how search engines crawl, understand, and index its pages.

Depending on the website, this can include indexability, crawlability, site structure, internal linking, redirects, canonicals, metadata, structured data, page performance, mobile usability, and other technical SEO issues.

A technical SEO audit can include a review of your website's technical health, crawl and indexability issues, site structure, on-page elements, internal linking, and other factors that may prevent search engines from properly accessing or understanding your pages.

The important part is prioritization. An audit should tell you what needs fixing, why it matters, and what should happen next, rather than simply handing you a spreadsheet of errors.

There isn't one universal reason a website fails to rank.

Potential issues can include technical SEO problems, poor search intent alignment, weak or insufficient content, keyword targeting, internal linking, competition, website authority, indexing issues, or a combination of several factors.

The first step is identifying which problem actually applies to your website rather than assuming that publishing more content will solve it.

Technical SEO focuses primarily on the technical foundations that help search engines crawl, access, understand, and index a website.

On-page SEO focuses on elements within individual pages, including content, headings, keywords, internal links, metadata, search intent, and how effectively the page addresses the searcher's needs.

Both can affect organic search performance, but they solve different problems.

Keyword research is the process of identifying the terms and questions people use when searching for information, products, or services related to your business.

Effective keyword research goes beyond search volume. It considers search intent, competition, relevance, commercial value, and the type of page needed to satisfy the search.

Keyword mapping is the process of assigning target keywords and search intent to the specific pages that should rank for them.

It helps establish a clear purpose for each important page, reduces unnecessary keyword overlap, and gives your website a structured SEO roadmap.

Start with the problems, products, services, and questions your customers search for.

Then evaluate potential keywords based on search intent, relevance, competition, search demand, and commercial opportunity rather than choosing terms solely because they have high search volume.

The objective is to find searches that can attract the right visitors, not simply the largest possible number of visitors.

SEO content writing combines search intent, keyword research, content strategy, subject research, on-page optimization, and human-focused writing to create pages designed to perform in organic search.

Good SEO content should satisfy the searcher's needs first. Keywords are part of the strategy, not a substitute for useful content.

Start by understanding what the searcher is actually trying to accomplish, then create the most useful page for that intent.

That means researching the topic and competition, choosing the appropriate format, covering the subject thoroughly, using relevant terminology naturally, structuring the page clearly, building internal links, and optimizing important on-page elements.

No. The strongest approach is an integrated search strategy where the same high-quality technical and content foundations support both traditional Google search and newer AI search experiences.

No. Google, ChatGPT, Perplexity, and other platforms control their own search and answer algorithms. What we do is improve the quality, accessibility, relevance, and entity clarity of the information surrounding your business, then monitor visibility changes and make informed adjustments.

Traditional SEO focuses broadly on ranking in organic search results. Answer Engine Optimization (AEO) focuses specifically on search experiences that provide direct, synthesized answers. Generative Engine Optimization (GEO) and LLM SEO focus on visibility and accurate brand representation within generative AI tools like ChatGPT and Perplexity. In practice, all three build on the same core foundations: technical health, structured data, entity clarity, and authoritative content.

There is no guaranteed submission form or ranking shortcut. AI-search optimization works by improving the clarity, depth, crawler accessibility (including OAI-SearchBot permissions), and authority signals of your web presence, making your brand significantly easier for LLMs to discover, understand, and cite accurately.

There is no paid placement or submission process that forces an organic citation. The practical approach is to publish well-structured, authoritative content that directly answers relevant buyer comparison queries, ensure your site is technically accessible, and strengthen your brand citations across trusted industry sources.

No. Google strictly controls which search queries trigger AI Overviews and which source links are cited. We optimize the technical foundations, direct-answer content structure, and schema markup that Google relies on, but no ethical agency can guarantee an AI Overview snippet.

No. SEO remains just as vital because Google's AI experiences depend entirely on content discovered and indexed across the web. The difference is that searchers now ask more conversational questions and follow-ups, requiring clearer answers and stronger topical authority.

No. Authority signals, credible third-party references, crawlability, and technical site health remain foundational. GEO is an evolution and extension of your search strategy, not a replacement for proven SEO fundamentals.

Not necessarily as an isolated silo. For most companies, AI search optimization should be integrated directly into your overall organic search and content roadmap so that every piece of content works for both traditional search and generative engines.

Yes. We can work as a specialist partner for an AI-search sprint, audit, or ongoing engagement while your internal team or existing agency continues handling traditional day-to-day SEO.

Local SEO is the process of improving a business's visibility when people search for relevant products or services in a particular geographic area.

It can involve the business website, Google Business Profile, location relevance, reviews, citations, local content, internal linking, and other signals that help search engines understand where and what a business serves.

Improving local visibility can involve ensuring your Google Business Profile accurately represents the business, using appropriate categories and services, maintaining consistent business information, developing reviews, publishing relevant updates, and ensuring the website supports the same local relevance.

Link building is the process of earning links from other websites to your own.

Relevant, editorially earned links can contribute to a website's authority and discoverability. Effective link building focuses on acquiring appropriate links from relevant websites rather than simply accumulating as many links as possible.

Link acquisition itself can take time because placements depend on prospecting, outreach, relationships, editorial decisions, and the opportunities available within a particular industry.

Our current link-building service expects first placements typically within 30 to 45 days, with a three-month minimum and six months recommended for fuller impact.

A responsible SEO service should not promise a specific Google ranking or guarantee a fixed number of editorial backlinks regardless of circumstances.

Search rankings and link opportunities depend on factors outside an agency's direct control.

Our approach focuses on the work that can actually be controlled: research, strategy, content, technical implementation, prospecting, outreach, and continuous improvement.

Jane Augustine offers modular SEO services including:

• Technical SEO audits
• Keyword research and mapping
• Content strategy
• SEO content writing
• Website SEO integration
• Link building
• Google Business Profile optimization
• Custom SEO-focused website creation

Our experience includes SaaS, fintech, health, B2B, ecommerce, technology, and service-based businesses.

The strategy is adapted to the business, audience, market, competition, and search opportunity rather than applying the same SEO template to every client.

Yes. Jane Augustine works with businesses across different markets. SEO strategy can be developed around the relevant country, audience, search landscape, competition, and business goals.

Yes.

Several services are available as standalone projects, including technical SEO audits, keyword research and mapping, content strategy, Google Business Profile optimization, and other defined SEO projects.

You don't need to diagnose your own SEO problem before contacting us.

If you know what you need, you can select the relevant service directly. If you know your website isn't performing but aren't sure why, a Chemistry Call is the better starting point.