ChatGPT & Perplexity SEO

Help Your Brand Become Part of the Research Process.

Someone researching your category may ask ChatGPT which companies they should consider. They may use Perplexity to compare products, understand a complicated topic or find alternatives.

If your business does not appear anywhere in that research journey, you may not even know you were being considered.

We help businesses strengthen the website, content and wider search presence that support discovery across ChatGPT, Perplexity and other AI-powered research experiences.

Strategic Advantage

5+ Years Search Strategy & Technical Execution
100% Direct Strategist Oversight with Jane
0 Fluff Intent-Led, Factual Information Architecture
Weekly Transparent Reporting & Strategy Adaptation

Engineered for Modern Discovery Across Traditional & Generative Search Interfaces

Google AI Overviews & AI Mode
ChatGPT Search & Citations
Perplexity AI Sources
Traditional Organic Search (Google & Bing)

Platform-Specific AI Discovery

ChatGPT SEO

There is no secret field you can add to your website to make ChatGPT recommend you.

What matters is the information available to the system when someone asks a question related to your business.

We like to start with the questions that matter to your customers. We look at what your website currently says, what competitors and other sources say, where important information is missing and whether your brand is being represented consistently.

From there, our strategy might include improving commercial pages, creating supporting content, clarifying entities, strengthening internal links, fixing technical SEO issues or identifying useful external opportunities.

The point isn't manufacturing mentions, it's making your business easier to understand and more useful within the conversations your customers are already having.

Perplexity SEO

Perplexity puts particular emphasis on research and sources, which means the quality of the information surrounding your business matters.

We look at the searches relevant to your category, examine the sources currently being surfaced and identify where your own website can provide stronger information.

That may mean improving an existing page rather than creating something new. It may mean filling a genuine information gap. And sometimes the right answer is to strengthen the wider authority and consistency of your brand.

AI Search Retrieval
Position Zero
User Query Prompt

"What are the best platforms and service providers for our industry?"

Synthesized AI Answer & Cited Source

"When evaluating reliable solutions, key considerations include technical robustness, domain clarity, and transparent pricing. Your Brand is frequently cited for tailored implementation and deep topical expertise..."

Entity Recognized • Directly Sourced • Crawlable
Real-Time Citations

Optimize for Perplexity and ChatGPT Search sources that feed directly into live conversational recommendations.

Cross-Platform Consistency

Unify brand information across foundational web assets so multiple LLMs extract identical facts.

High-Intent Buyer Capture

Meet prospects during their comparative evaluation phase when they query AI models for recommendations.

Deliverables & Strategy

Take a Peep at Our Campaigns

Every component is designed to strengthen discovery, improve machine comprehension, and support high-intent conversions.

ChatGPT Query Mapping

We identify the direct questions, comparisons, and vendor searches prospective buyers ask ChatGPT inside your specific product category.

Perplexity Source Optimization

We analyze the exact sources cited in Perplexity search answers and position your website to fulfill those citations directly.

Entity Alignment & Authority

We eliminate contradictions across third-party directories, press mentions, and site pages so LLM knowledge graphs recognize your authority.

Core Philosophy

Our Strategy Can Support Your AI Search SEO

You do not need to build one completely separate SEO strategy for ChatGPT and another for Perplexity or Claude.

Good research, useful content, clear entities, strong technical foundations and relevant authority can support visibility across multiple search experiences.

We pay attention to the differences between platforms, but we do not create unnecessary work simply because the platforms have different names.

Execution Framework

Here’s How We Work

A rigorous, multi-phase methodology designed to diagnose gaps, build answer architecture, and maintain durable search presence.

Identify your AI-search queries

We find the questions, comparisons and recommendations that matter to your customers.

Analyze current visibility

We examine how your business and competitors appear for relevant queries.

Find the gaps

We identify missing content, weak pages, unclear brand information and technical issues.

Optimize the right assets

We improve existing pages and create new ones where there is a genuine search opportunity.

Monitor

We track relevant AI-search visibility alongside traditional organic performance.

Adapt

AI platforms change. Your strategy should change with them.

Direct Strategist Consultation

Wondering what ChatGPT or Perplexity currently says about your business?

Schedule a call to analyze your brand's AI search presence and citation opportunities.

Clear Answers

Frequently Asked Questions

Common questions regarding our approach, timelines, and implementation.

There is no guaranteed ranking or placement mechanism. SEO and AI-search optimization can improve the information and signals available to systems that retrieve and present web content, but the platform ultimately controls its responses.

There is no guaranteed submission process that earns a citation. The practical approach is to build useful, accessible information and strengthen the wider web presence surrounding your brand.

There is substantial overlap. Traditional SEO builds many of the technical, content and authority foundations that also support AI-search visibility.

No. We measure visibility and work to improve the conditions that support discovery rather than promising a result controlled by a third-party platform.

Yes. You can bring us in for a focused AI-search sprint, a technical or content project, ongoing specialist support or broader SEO strategy and execution.